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Columns and Media: Recommended Reading |
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You would like to enhance your skills through books, articles and journals? Here you will find much of the knowledge that has enabled clients to augment their professional performance and grow their business:
English-Language Publications
.. A Classic: The Blue Communication Book
Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business
Gower Publishing, London (Chinese Version in 2011)
Reviews: , "Simply brilliant", "An easy-to-read guide", "Illuminating" , more 
. Listen to Free Audio Files .. . Download Free Checklists . Table of Contents: Overview . Details
..Articles
Pharma Marketing News (US electronic newsletter)
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Speakeasy - The Magazine of the Professional Speakers Association
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Lifecaps News from Capsugel (Pfizer)
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Volomed.com - Your Gateway to the World's Health Services
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Interview
Discover Opportunities: Embark on an Exciting Journey The Art of Turning Science into Sales
German-Language Publications
..Book
"Erfolgreich im Pharma-Marketing" (Successful Pharma Marketing)
..Articles in various professional journals and magazines
Arzneimittel Zeitung Health & Sales PM-Report Pharma-Marketing-Journal OTX World Horizont W & V : Werbung und Unternehmenskommunikation Werbung und Unternehmenskommunikation Wirtschafts-Magazin
Please see the German-language site for details Checklists and Templates
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