Columns and Media: Recommended Reading

Marketing publications


You would like to enhance your skills through books, articles and journals?
Here you will find much of the knowledge that has enabled clients
to augment their professional performance and grow their business:


English-Language Publications


.. A Classic: The Blue Communication Book


Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business

Gower Publishing, London (Chinese Version in 2011)


Reviews: , "Simply brilliant",
"An easy-to-read guide", "Illuminating"
, more


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Table of Contents. Table of Contents: Overview . Details


..Articles


Pharma Marketing News (US electronic newsletter)

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Speakeasy - The Magazine of the Professional Speakers Association

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Lifecaps News from Capsugel (Pfizer)

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Volomed.com - Your Gateway to the World's Health Services

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Interview

Discover Opportunities: Embark on an Exciting Journey
The Art of Turning Science into Sales



German-Language Publications

..Book

"Erfolgreich im Pharma-Marketing" (Successful Pharma Marketing)

..Articles in various professional journals and magazines

Arzneimittel Zeitung
Health & Sales
PM-Report
Pharma-Marketing-Journal
OTX World
Horizont
W & V : Werbung und Unternehmenskommunikation
Werbung und Unternehmenskommunikation
Wirtschafts-Magazin


Please see the German-language site for details


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Worthwhile reading